Large Children's Retailer
Challenge
Thanks to years of planning, strategy, and effort—one of the nation's largest retailers of children's clothing and toys had grown their digital footprint to one of the largest and most visible in the sector.
The challenge became finding the best new channel for driving engagement and newsletter sign-ups among the new and expecting parent demographic.
Despite having the number one ranked family, kids, and parenting website, the numbers showed that their marketing efforts still weren't connecting with new and expectant mothers in the way that they had hoped.
The Solution
After deciding on AdQuire platform as their solution of choice, the retailer's team worked with AdQuire to develop an acquisition marketing and opt-in strategy designed to meet the needs of new and expectant mothers.
With efforts distributed across two rounds (or "flights"), the primary campaign goal was to increase Email Sign-Ups from New & Expectant Mothers.
During both flights, all subscriber data was collected and verified using AdQuire's proprietary data validation solution, TruFilter.™ This data verification was followed, immediately and in real-time, with an automatic response "welcome" email.
“We used acquisition in the past but didn’t see the engagement rates we experienced with AdQuire. Their opt-in registrations collected delivered the same open rates as organic efforts. AdQuire has quick turn-around. They are easy to work with. I’ve recommended AdQuire to our other teams here. Our sales team recommends them too.”
Results
The two campaigns generated over 210,000 sign-ups to their expectant mom’s newsletter. Welcome email open rates reach and exceeded the campaign goal of 20%.