Miles Partnership Case Study
Challenge
Miles Partnership, a leading provider of marketing, branding, and strategic consulting services for Travel and Tourism Brands and Destination Marketing Organizations. For two of their Convention & Visitor's Bureau (CVB) clients, they found themselves in need of a solution capable of:
Targeting each clients unique "feeder" markets.
Identifying individuals in those markets planning trips to specific destinations in the next three months.
The ideal solution would need to service the clients’ needs and the needs of those on the Miles Partnership sales and support team.
The Solution
The AdQuire team was tasked with finding these travel-minded individuals online and collecting via full consent opt-in tactics:
Name
Email Address
Full Postal Address
These details would be critical in the development and launch of an additional email marketing program built around communicating with subscribers about local events, hotel and restaurant listings, and special offers during their upcoming trips.
Thanks to AdQuire's zip code level geo-targeting capabilities, Miles Partnership was able to identify individuals across all relevant feeder markets who would have an interest in traveling to the designated destination in the next three months.
Miles Partnership also leveraged AdQuire's ability to poll users with additional questions about current and prior trips. These valuable insights allowed Miles Partnership to customize their follow-up strategies based on consumer response.
“In partnership with AdQuire, we’ve developed customized executions to meet the needs of our clients—including eNewsletter sign-ups, travel guide requests, and co-op offer opt-ins. The leads delivered well surpassed expectations and these high quality leads were imperative to the success of our campaigns. AdQuire’s technology exudes quality and stands out from the crowd.”
Results
AdQuire successfully fulfilled each of the highly targeted campaign volume goals, which averaged 10,000 leads per campaign, within the targeted 60-day timeframe.
Miles Partnership evaluated the success of the campaigns based on open and click-thru rates from the emails sent and also based on conversion analytics, which showed if the user ended up traveling to the designated destination.