TruFilter™

Designed to ensure that AdQuire Media provides your team with the highest quality user data possible, TruFilter™ is our proprietary data verification, lead management, performance tracking, and optimization platform.

What is TruFilter™?

Getting users to opt-in or subscribe is only half the battle. Analyzing, validating, and delivering their data is the other—and that’s where TruFilter™ comes in.

As AdQuire Media’s primary solution for data verification, TruFilter™ is a robust platform that’s been designed to support the management of hundreds of brand campaigns across our publisher platform.

TruFilter™ streamlines the campaign set-up process, simplifies data accessibility, and customizes data delivery directly to your database.

TruFilter™ Features

Accurate, efficient, and comprehensive—TruFilter™ ensures high-quality data every time.

  • Email Verification

  • Criteria Filtering

  • Postal Verification

  • IP Address Validation

  • Duplication Check

  • Delivery Methods

  • Phone Verification

  • Features & Safeguards

Email Verification

Email Verification

  • Confirm Account Existence
  • Check for Hard Bounce
  • Fraud Pattern Detection

Criteria Filtering

Criteria Filtering

  • Age, Gender, Geography
  • Email Domain
  • Survey Responses

Postal Verification

Postal Verification

  • USPS Address Match
  • CASS Certify
  • Suite Level Validation

IP Address Validation

IP Address Validation

  • Filter non-US Addresses
  • Proxy Detection
  • Global Blacklist

Duplication Check

Duplication Check

  • Email or Household Level De-duplication
  • Real-time pre-ping check against client database prior to serving ads

Delivery Methods

Delivery Methods

  • Real-Time (GET, POST, XML, SOAP)
  • Automated Batch Deliver (FTP, Email)
  • Data Encryption/Secure Transfer

Phone Verification

Phone Verification

  • NPA-NXX Area Code to Prefix Match
  • Premium Phone Lookup

Features & Safeguards

Features & Safeguards

  • Known Bad Domain Removal
  • Temporary Email Addresses Removal
  • Proprietary SafetyNet Algorithms
  • Profanity Filter
  • Self Service Login
  • Lead Reporting
  • Artificial Intelligence Pattern Detection

Businesses That Trust AdQuire