Case Study: Large Children's Retailer

One of the nation's largest online retailers of children's toys needed a means to reach new customers and expand their existing email list beyond what they were able to accomplish through their organic reach strategy.

childrens retailer

Challenge 

Thanks to years of planning, strategy, and effort—one of the nation's largest retailers of children's clothing and toys had grown their digital footprint to one of the largest and most visible in the sector.

  • The challenge became finding the best new channel for driving engagement and newsletter sign-ups among the new and expecting parent demographic.

Despite having the number one ranked family, kids, and parenting website, the numbers showed that their marketing efforts still weren't connecting with new and expectant mothers in the way that they had hoped.

The Solution

After deciding on the AdQuire Media platform as their solution of choice, the retailer's team worked with AdQuire Media to develop an acquisition marketing and opt-in strategy designed to meet the needs of new and expectant mothers.

With efforts distributed across two rounds (or "flights"), the primary campaign goal was:

  • Increase Email Sign-Ups from New & Expectant Mothers

During both flights, all subscriber data was collected and verified using AdQuire Media's proprietary data validation solution, TruFilter.™ This data verification was followed, immediately and in real-time, with an automatic response "welcome" email.

We used acquisition in the past but didn’t see the engagement rates we experienced with AdQuire Media. Their opt-in registrations collected delivered the same open rates as organic efforts. AdQuire Media has quick turn-around. They are easy to work with. I’ve recommended AdQuire Media to our other teams here. Our sales team recommends them too.
CRM Manager

Leading Retailer of Children’s Clothes and Toys

Results

The two campaigns generated over 210,000 sign-ups to their expectant mom’s newsletter. Welcome email open rates reach and exceeded the campaign goal of 20%.

210,000

sign-ups to their expectant mom’s newsletter